By Anne Bruce and James S. Pepitone

A book in the McGraw-Hill Briefcase Series

McGraw-Hill, 1999

ISBN 0-07-071868-7 / $14.95

Turn your company into a “motivating organization”—a workplace that inspires employees to do excellent work because they want to!

It is no longer sufficient to give people simplistic behavioral motivators to get them to do the right things. People want satisfaction and fulfillment, and if you can give it to them, they will be naturally motivated. That’s not as difficult as it may sound, but it is certainly different from the incentives, rewards, “rah-rah” speeches, and other manipulative techniques that managers have relied on for years.

In a conversational no-nonsense style, this book explains how legendary companies like Southwest Airlines, Disney, and Ben & Jerry’s have developed motivating organizations. It will show you how to create an environment in which employees feel passionate about their jobs and put the best of themselves into everything they do. It will tell you how to become a motivating manager and to adopt management methods that fit today’s complex workforce of knowledge workers, Technowizards, Gen-Xers, retired seniors, service providers, and soon-to-retire Boomers, etc. You will learn how you can make a difference by creating more effective motivation and, as a result, improving performance, productivity, and satisfaction of workers that make up your organization.

Read the brief article, “Going Back to School on Employee Motivation” published in The Alcalde: The University of Texas Magazine in May 2000.

Motivating Employees can be found at most major bookstores, or ordered online from Amazon,  Barnes & Noble, Borders, or other bookseller.